Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/03697_Field_PRMM T5.txt

Text File | 1996-04-10 | 511b | 12 lines

I have insisted that any new structure for
codifying experience and moving information, be it
alphabet or photography, has the power of
imposing its structural character and
assumptions upon all levels of our private and
social lives—even without benefit of concepts or
of conscious acceptance. . . . That is what I’ve
always meant by the “medium is the message.”

Thomas P. McDonnell, “Marshall McLuhan—The
Man Who Infuriates the Critics,” U.S. Catholic ,
(March 1966), p. 32.